Women Entrepreneurs Seeking Economic Empowerment (W.E.S.E.E) in today's business environment must not only possess business savvy and be extremely creative, but most times also face sacrificing family, friends, finances, etc. just to get ahead. We may know what we want, but just don't have the resources or wherewithal to withstand the challenges.
When all else fails, try networking. Networking is one of the best ways to get recognized, increase branding, and break into emerging markets. With today's technology, simple tasks such as sending an email blast, mass text or connecting on social sites are only a click away. As you work to BUILD AN AUTHENTIC NETWORKING COMMUNITY, remember word of mouth is the most traditional way to advertise. Co-workers, friends, and family members can be your best source of PR as long as the integrity of your message does not get lost in translation, and SOCIAL MEDIA is an excellent way to market your brand as well as build your clientele.
Historically, entrepreneurship has been a male-dominated pursuit. However, W.E.S.E.E. has taken over to dispel economic and social boundaries. If you work hard and remain focused on achieving your goals, seeking economic empowerment will translate into achieving economic empowerment!